Rachel Kane, a new media consultant from LA who runs the blog WTForever 21, says she used to walk into Forever and see crazy plastic rhinestone-encrusted, feathered ridiculousness. She wondered who was buying these out-there items, but knew that the stores were always packed. Forever 21 is really very adventurous, far more than other fast fashion retailers, and that’s why you’ve seen them come out ahead,Kane says. They don’t brand themselves with any specific type of style, saying it s edgy or preppy. They just aren’t anything, and that’s what…
☕ Read more