Keep it in the family: Forever 21’s founder Do Won Chang with his daughters Esther and Linda, the firm’s creative director and head of marketing. Photograph: Observer Forever 21 shoppers are young, grabby and fast, zooming through the Beverly Hills store on heels, their fingers ripping clothes from racks like birds swooping for fish. This is the American fashion chain run as a family business, the chain that, thanks to its pile very high, sell very cheap operation, has been a phenomenal success, with profits (in 2008) of $135m despite the fact…
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